These Seller Shipping Guidelines establish the minimum operational shipping standards applicable to all Sellers offering physical products on MARKETLine360.
Last Updated:
February 12, 2026

Table of Contents

Purpose and Scope

These Guidelines form part of the Seller Agreement and apply to all marketplace transactions unless otherwise specified in an approved written agreement.

Failure to comply may result in performance review, temporary limitations, or enforcement actions as outlined in the Seller Agreement.

Order Processing & Handling Time

Processing Requirements

Sellers must:

  • Process orders within the handling time stated in their product listing;
  • Dispatch orders within the declared timeframe;
  • Update shipment status promptly after dispatch;
  • Upload tracking information within 24 hours of shipment (where tracking is required).

Unless otherwise specified in the listing, the standard maximum handling time is 2–3 business days.

“Business day” means Monday through Friday, excluding weekends and public holidays in the Seller’s operating jurisdiction.

Delays

If shipment is delayed, Sellers must:

  • Inform the Buyer promptly;
  • Provide an updated estimated dispatch date;
  • Cooperate in resolving cancellation or refund requests where required.

Repeated or excessive delays may result in performance review or account limitations.

Shipment & Tracking Requirements

Tracking Standards

Valid tracking information must be provided for all physical shipments unless:

  • The order qualifies for an approved low-value untracked exception; or
  • The product is digital (where permitted by platform rules).

Tracking must:

  • Be issued by a recognized carrier;
  • Correspond to the correct order;
  • Show carrier acceptance where applicable;
  • Be uploaded within 24 hours of dispatch.

Invalid tracking includes:

  • Fake tracking numbers;
  • Recycled or previously used numbers;
  • Numbers unrelated to the order;
  • Numbers without carrier acceptance scan;
  • Manipulated or altered tracking data.

If valid tracking is not provided, the Seller may bear responsibility for non-delivery claims.

Liability Rule

If valid tracking is not provided:

  • Seller bears full liability for non-delivery claims;
  • Disputes may be automatically resolved in favor of the Buyer;
  • Chargeback liability remains with the Seller.

MARKETLine360 may independently validate tracking data at its discretion.

Packaging & Transit Protection

Sellers are responsible for ensuring that items:

  • Are securely packaged;
  • Are adequately protected against damage during transit;
  • Comply with applicable carrier standards;
  • Include required documentation and labeling.

For fragile or high-value goods:

  • Appropriate cushioning must be used;
  • Protective packaging is strongly recommended;
  • Signature confirmation is recommended where appropriate.

Seller remains fully liable for transit damage resulting from inadequate packaging.

Delivery Performance Expectations

To maintain marketplace quality and customer trust, Sellers are expected to:

  • Maintain a high on-time shipment rate;
  • Minimize cancellations due to stock issues;
  • Maintain low dispute and non-delivery rates;
  • Upload accurate tracking information.

MARKETLine360 may monitor shipping performance and provide feedback or corrective guidance where necessary.

Persistent performance issues may result in temporary restrictions or other actions as outlined in the Seller Agreement.

Failure to maintain required performance metrics may result in:

  • Listing suppression;
  • Reduced visibility;
  • Mandatory corrective action plans;
  • Rolling reserves;
  • Suspension or termination.

Seller Performance & Tier Framework

To maintain marketplace integrity, buyer protection, and operational reliability, MARKETLine360 applies a structured performance review system to all Sellers.

Performance is evaluated on a rolling 60-day basis for operational review and a rolling 90-day basis for tier eligibility.

Temporary fluctuations caused by seasonal demand, carrier disruptions, or force majeure events will be considered during review.

🟢 Standard Status

A Seller remains in Standard Status when performance metrics meet platform benchmarks.

Typical performance expectations:

  • On-time shipment rate ≥ 95%
  • Valid tracking upload rate ≥ 98%
  • Seller-initiated cancellation rate ≤ 2%
  • Low dispute ratio related to fulfillment
  • Timely buyer communication

Standard Status Sellers retain:

  • Full selling privileges
  • Normal product visibility
  • Standard payout processing

🟡 At-Risk Status

A Seller may be placed in At-Risk Status if performance metrics materially fall below platform expectations during the review period.

This status is corrective in nature and intended to provide an opportunity for improvement.

Triggers may include:

  • Repeated late shipment confirmations
  • Missing or invalid tracking uploads
  • Increased order cancellations
  • Elevated non-delivery disputes
  • Failure to respond to buyer or platform inquiries

Possible actions during At-Risk Status:

  • Formal performance notification
  • Monitoring period
  • Request for corrective action plan
  • Temporary visibility adjustments
  • Temporary payout review

Sellers may return to Standard Status by demonstrating sustained improvement during the review window.

🔴 Restricted Status

A Seller may be placed in Restricted Status where:

  • Performance deficiencies persist after corrective notice
  • There is material non-compliance with shipping obligations
  • There is evidence of tracking manipulation or misrepresentation
  • There is systemic fulfillment failure
  • The Seller refuses to cooperate in dispute investigations

Enforcement actions may include:

  • Suspension of new listings
  • Temporary or permanent selling restrictions
  • Payout holds or rolling reserves
  • Account suspension or termination

Enforcement decisions are made at MARKETLine360’s reasonable discretion and in accordance with the Seller Agreement, Shipping Policy, and applicable law.

Performance Recovery Path

Sellers in At-Risk or Restricted Status may request performance reassessment after demonstrating sustained operational compliance during a defined review period.

Improvement criteria may include:

  • Restoration of shipment timeliness
  • Consistent valid tracking uploads
  • Reduction in dispute ratios
  • Compliance with communication standards

MARKETLine360 reserves the right to determine when sufficient corrective action has been demonstrated.

Right to Review & Reconsideration

A Seller may submit a written request for performance review reconsideration, including supporting documentation.

Reconsideration requests do not automatically suspend enforcement actions.

Final determinations remain at the reasonable discretion of MARKETLine360, subject to applicable Canadian and U.S. laws.

Legal Safeguards

Nothing in this section:

  • Limits statutory consumer rights under Canadian or U.S. law
  • Transfers Seller-of-Record responsibility to MARKETLine360
  • Creates a partnership, agency, or employment relationship

Performance monitoring is conducted to maintain marketplace standards, reduce fraud risk, and protect buyers and compliant Sellers.

Cross-Border & Customs Compliance

For international shipments, Sellers must:

  • Accurately declare product value;
  • Provide correct classification codes where required;
  • Comply with export and import laws;
  • Clearly disclose shipping terms in listings (e.g., duties included or excluded).

Buyers are responsible for import duties and taxes unless otherwise stated in the listing.

However, incorrect customs documentation remains the Seller’s responsibility.

Lost, Delayed, or Undelivered Shipments

Sellers are responsible for resolving issues involving:

  • Lost shipments;
  • Delivery failures;
  • Incorrect address errors caused by Seller processing;
  • Shipment delays attributable to handling errors.

Where tracking confirms non-delivery, Sellers may be required to:

  • Issue a replacement; or
  • Issue a refund; or
  • Initiate a carrier claim.

Carrier claims do not relieve the Seller of responsibility toward the Buyer.

Prohibited Shipping Practices

The following are strictly prohibited:

  • Marking orders as shipped before dispatch;
  • Uploading fake tracking numbers;
  • Manipulating carrier scans;
  • Artificially delaying shipment;
  • Encouraging buyers to confirm receipt before delivery;
  • Forcing dispute closure prior to resolution;
  • Redirecting buyers off-platform.
  • Violations may result in immediate suspension without prior notice.

Force Majeure

Sellers are not responsible for delays caused by documented force majeure events (natural disasters, carrier strikes, government restrictions), provided:

  • Such events are outside Seller control;
  • Buyers are promptly informed;
  • Documentation is available upon request.

MARKETLine360 reserves sole discretion in determining force majeure applicability.

Platform Enforcement & Financial Controls

MARKETLine360 may:

  • Monitor shipping performance;
  • Audit tracking records;
  • Place holds or reserves on Seller funds;
  • Delay payouts;
  • Require corrective action;
  • Suspend or terminate accounts.

No interest accrues on held or reserved funds.

Enforcement decisions are final unless otherwise required by law.

Conflict of Terms

In case of conflict:

  • Seller Agreement governs Seller obligations
  • Shipping Policy governs buyer-facing shipping terms
  • These Seller Shipping Guidelines govern operational standards

Acknowledgment

By continuing to sell on MARKETLine360, Seller acknowledges and agrees to comply with these Shipping Guidelines.

Contact

For questions regarding shipping compliance, please contact:

👉 seller@marketline360.com
or use the Contact Form on the Platform.

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