This Privacy Policy explains how MARKETLine360 collects, uses, and protects personal information when you use the marketplace platform and related services.
Last Updated:
January 2026

Table of Contents

Overview

This Privacy Policy explains how MARKETLine360 (“MARKETLine360”, “we”, “us”, “our”) collects, uses, shares, and protects personal information when you access or use our website, marketplace platform, and related services (collectively, the “Services”).

By using our Services, creating an account, placing an order, applying as a Seller, or submitting personal information, you consent to the collection and use of information in accordance with this Privacy Policy.

We process personal information only to the extent necessary to operate a functional, secure, and user-friendly marketplace, and in compliance with applicable Canadian privacy laws.

MARKETLine360 does not knowingly collect personal information from individuals under the age of 18. If you believe that a minor has provided us with personal information, please contact us so we can remove it.

Information We Collect

Personal Information You Provide

We may collect personal information when you:

  • Place an order or complete a purchase
  • Create a user account or profile
  • Contact us through forms, email, or support channels
  • Subscribe to newsletters or marketing communications
  • Participate in reviews, surveys, or promotions

This information may include:

  • Name
  • Email address
  • Phone number
  • Shipping address
  • Order details
  • Account credentials

Seller Registration & Marketplace Data

If you apply to sell or use Seller features, we may collect additional information, including:

  • Seller profile information: store name, contact details, branding, descriptions
  • Verification data: information required to confirm identity, prevent fraud, and protect marketplace integrity
  • Payout details: payment account information required to issue Seller earnings
  • Operational data: sales, refunds, disputes, communications, and performance metrics

When a Buyer purchases a Seller’s product, relevant order data (such as buyer name, shipping address, contact details, and order notes) is shared with the Seller solely to fulfill the transaction.

Sellers are contractually required to use buyer data only for order-related purposes and in accordance with marketplace rules and applicable law.

Sellers are independent data controllers with respect to customer data they receive through the Platform and are solely responsible for their compliance with applicable data protection laws.

Information Collected Automatically (Non-Personal Data)

We may collect technical and usage information such as:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Referring URLs
  • Date and time of access

This data is used for analytics, security, fraud prevention, and service optimization.

Contact Forms

When you submit a contact form, we collect the information you choose to provide (such as name, email address, subject, message, order number).

We process this information to:

  • Respond to inquiries
  • Provide customer support
  • Maintain internal records

The legal basis for this processing is your consent and/or our legitimate interest in responding to requests.

How We Use Your Information

We use personal information for the following purposes:

  • Operating and maintaining the marketplace
  • Processing orders and payments
  • Managing user and Seller accounts
  • Providing customer support
  • Communicating important service-related notices
  • Preventing fraud and enforcing marketplace rules
  • Improving platform performance and user experience
  • Sending marketing communications (with opt-out options)

Seller-related data may also be used for:

  • Application review and verification
  • Performance monitoring
  • Dispute resolution
  • Payout processing
  • Compliance and risk management

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In general, we may retain information for the following periods:

  • Orders, invoices, and transaction records: retained as required for accounting, tax, audit, and dispute resolution purposes.
  • Customer support communications (emails, contact forms, tickets): retained for a reasonable period to respond, maintain service history, and resolve issues.
  • Account and profile information: retained while your account is active; certain data may be retained after account closure where required for legal compliance, fraud prevention, or dispute handling.
  • Seller onboarding and verification records: retained for as long as needed to complete verification, manage risk, prevent fraud, comply with legal obligations, and enforce marketplace policies.
  • Marketing preferences and consent records: retained to respect your communication choices and demonstrate compliance; you may opt out at any time.

When retention is no longer necessary, we take reasonable steps to delete, de-identify, or anonymize the information, subject to legal requirements.

Legal Basis for Processing

We process personal information based on one or more of the following legal grounds:

  • your consent (for marketing communications and optional features);
  • contractual necessity (to process orders, manage accounts, and operate the marketplace);
  • legal obligations (tax, accounting, fraud prevention, and regulatory compliance);
  • legitimate interests (platform security, analytics, dispute resolution, and service improvement).

Sharing Information with Third Parties

We share personal information only as necessary and with trusted parties, including:

  • Hosting and technical service providers
  • Payment processors and fraud-prevention partners
  • Marketplace Sellers (for order fulfillment and support only)
  • Analytics and marketing service providers
  • Legal authorities when required by law or to protect rights and platform integrity

International Data Transfers

Some of our service providers may process personal information outside of Canada. In such cases, we take reasonable steps to ensure that personal data is protected in accordance with applicable privacy laws and contractual safeguards.

We do not sell personal information. Personal information may be subject to the laws of the jurisdiction in which it is processed.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyze usage, and support marketing activities.

For detailed information, please review our Cookie Policy.

Your Choices & Rights

Account Management

We will respond to access or correction requests within a reasonable timeframe, subject to legal requirements.

Some information may be retained where legally required (e.g., tax, accounting, dispute resolution).

Marketing Communications

You may opt out of promotional emails at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly
  • Transactional and service-related emails may still be sent.

Complaints and Regulatory Oversight

If you have concerns about how we handle your personal information, we encourage you to contact us first so we can address your complaint.

We will investigate privacy-related complaints in a timely manner and take reasonable steps to resolve issues in accordance with applicable privacy laws.

If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada or with the applicable provincial privacy regulator, as permitted by law.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

While no system is completely secure, we take appropriate measures to reduce risk.

Security Incidents and Breach Notification

If a data security incident occurs, we will take reasonable steps to contain, investigate, and remediate it. Where required by applicable law, we will notify affected individuals and, where applicable, report the incident to the appropriate privacy regulator. We also maintain records of security incidents as required by law and for accountability purposes.

If a data security incident occurs, we will notify affected users where required by law.

External Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of external sites. Please review their policies separately.

Policy Updates

This Privacy Policy may be updated periodically. The latest version will always be available on our website. Continued use of the Services constitutes acceptance of updates.

Privacy Officer

If you have questions, requests, or complaints about privacy, contact our Privacy Officer at: support@marketline360.com (Subject: “Privacy Request”)

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